Roberto Alonso Gordón, is a recognized specialist in the broad field of food commercial distribution, especially in the rehabilitation and modernization of commercial equipments (retail markets – central markets) as well as the development of new commercial structures and the impetus of the local and food and agriculture trade.
– He currently runs his own company / firm Consultancy and Technical Specialized Assistance Roberto Alonso Consultants.
– Co-Founder and Director of the Dreaming Markets Platform.
– Member of World Union of Wholesale Markets WUWM located in The Hague, The Netherlands.
– FAO Consultant “Food and Agriculture Organization of the United Nations” Rome, Italy.
– Technical Advisor of CONACCA “Confederación Nacional de Comerciantes de Centros de Abasto de México” (for its Spanish initials).
– He has previously worked for 24 years in the company of Spanish Government MERCASA taking different responsibilities inside and inside many Food Units of the group.
– He has run, developed and participated in more than 220 renovation and modernization projects of commercial equipment in Spain, Germany, Angola, Brazil, Chile, China, Colombia, Costa Rica, Guatemala, The Netherlands, Panama, Peru, Poland, Dominican Republic, Russia and Mexico.
– All his experience has enable him in the past and present to collaborate with public and private clients in the development of all stages in new commercial places from its initial idea of conceptualization to its operation.
– Specialist in Comprehensive Management of Point of Sale. Retailtainment
I.E. Business School. Executive Education. Madrid, February 2010
– Member of the Academic Leaders Program.
Technological Institute and Higher Studies of Monterrey.
Campus of Guadalajara, Jalisco (Mexico) 2011 – 2016
“Guide for understanding municipal markets in the context of systems meeting urban food needs"
“Mercados Municipales: Reposicionamiento del formato y nuevas estrategias de acción”
2012 (Revista nº 121)
“Las claves que determinan el futuro de los Mercados Municipales Minoristas”
2001 (Revista nº 59)
“El futuro de los centros comerciales en España”
1993 (Revista nº 10)
“Los Mercados Minoristas como motor para el desarrollo económico, social y cultural de una ciudad” Mejores prácticas para la modernización, dinamización y buena gestión de los mercados minoristas.
Co-Autor. Madrid, 2008. Banco Interamericano de Desarrollo (BID) – FOMIN (Fondo de Inversiones Multilaterales).
“Mercados Municipales Inteligentes: una respuesta eficiente a las demandas de los consumidores”
2010 (Revista nº 109)
“Mercados Minoristas: nuevas tendencias para conquistar emociones y fidelizar clientes”
2008 (Revista nº 97)
“Los mercados municipales como producto establecimiento. la necesidad de una gestión global”
2003 (Revista nº 69)
“El ocio es el negocio”
1991 (Revista nº 1)
Experience
Knowledge
Publications